The Journal of Consulting and Clinical Psychology published a 1979 study which found self-administered treatment and use of the Magic Wand to be the best method to achieve orgasm.

In 2008, The Scientific World Journal published research finding over 93% of a group of 500 chronic anorgasmic women could reach orgasm using the Magic Wand and the Betty Dodson Method.

[30][31] It is effective at relieving pain associated with back aches,[31][32] and is registered with the Food and Drug Administration as a physical medicine device under the classification therapeutic electric massager.

[36] She recommended women put a small towel over their sex organs in order to dull the sensation of the vibrator and prolong the pleasurable experience.

[1] Dell Williams, founder of the first feminist sex toy business in the United States, Eve's Garden, was inspired to launch her store after using a Magic Wand as a student in Dodson's course in the early 1970s.

[47] The 1995 book about censorship Forbidden Passages: Writings Banned in Canada, which included works confiscated by Canadian authorities for being "obscene", featured a contribution involving a woman who used a Magic Wand for pain relief.

[64] Faye Flam writing for Knight Ridder Newspapers reported in 2006 that the Magic Wand was exempt from anti-vibrator laws in Alabama, Georgia, and Texas because it did not appear to be a phallic object.

[66] The closing credits of director Tanya Wexler's 2011 film Hysteria featured the Magic Wand in a montage showing the evolution of the vibrator.

[70][71] Because of its concerns about having its notable technology brand name attached to a popular sex toy, Hitachi decided to cease production of the Magic Wand in 2013.

[12] Vibratex director of operations Eddie Romero told Engadget that Hitachi is an extremely staid company and was uncomfortable being associated with the best-selling masturbation aid.

[38][82][83][84] A study published in 1979 in the Journal of Consulting and Clinical Psychology analyzed the training of women in self-masturbation techniques in a sample of individuals who previously had difficulty experiencing orgasm.

[24] In a 2011 paper for the Conference on Human Factors in Computing Systems, authors Anna Eaglin and Shaowen Bardzell discussed the Magic Wand within the context of devices used in sexual behavior that were not originally created for that purpose.

They wrote that continued use of the Magic Wand on myofascial trigger points or tense areas of muscle could result in decreasing the amount of discomfort felt by patients.

The authors described use of the device to decrease discomfort before procedures including supplementing anesthesia with the injection of triamcinolone acetonide into the proximal nail fold for psoriasis, decreasing discomfort during a Restylane injection of the nasolabial fold, making an intense pulsed light (IPL) facial treatment easier by reducing pain during the procedure, and throughout axillary hyperhidrosis treatment with botulinum toxin.

[17] Lead researcher Kevin C. Smith explained to Skin & Allergy News that the vibrations when delivered to the area of the patient's mandible can give relief from discomfort by negating feelings of pain from being sent through the sensory system.

[89] Ely Rabin and Andrew M. Gordon reported in 2004 in the Journal of Applied Physiology on their use of the Magic Wand to create vibrations in the left biceps brachia to study proprioception signals in humans related to fingertip contact on surfaces.

They wrote that extension of muscles and sensory clues worked together to provide regional perception of the patient's upper extremity in a localized area.

[91] Rabin and Gordon later co-wrote a 2010 paper with additional authors in Neuroscience Letters and expanded on research incorporating use of the Magic Wand to stimulate the biceps brachia.

He wrote that the procedure most often performed for this purpose was a slightly transformed version of the Epley maneuver, and afterwards recommended carrying out a Dix–Hallpike test to assess the status of BPPV.

[3][4][98] Boutique erotica store Babeland founders Rachel Venning and Claire Cavanah called the massager the Rolls-Royce of vibrators in their 2003 book Sex Toys 101;[5] this characterization was echoed by authors Anne Hooper and Philip Hodson,[6] and physician Michael L.

[103] Sociologist, sexologist and sex-positive feminist Carol Queen critiqued the carbon footprint of the Magic Wand because it was imported from Japan, and praised its environmentally friendly qualities including its lack of batteries, and durability compared to other vibrators.

[35] Therapist and sex educator Laura Berman recommended the device in many articles for the Chicago Sun-Times, both for women who had never experienced an orgasm and those who had difficulty becoming aroused.

[106] Australian sex therapist Bettina Arndt reported that a couple she corresponded with had success using the Magic Wand while simultaneously engaging in sexual intercourse.

[107] Physician and sex columnist Hilda Hutcherson recommended the Magic Wand in her book Pleasure, and suggested women could place a soft cloth over their vulva if they felt it was needed to decrease delivered intensity from the device.

[109] Cathy Winks and Anne Semans, coauthors of The Good Vibrations Guide to Sex, recommended the Magic Wand for use both during foreplay and intercourse and noted couples could feel pleasure through the device together at the same time.

[113] Many publications have called the Magic Wand the mother of all vibrators including: The Hot Woman's Handbook,[8] Clean Sheets,[9] the Valley Advocate,[10] and Cosmopolitan Magazine.

[116] McKinnis recommended the Magic Wand again in a subsequent column as a Valentine's Day gift, and wrote that it faced little competition due to its basic construction, efficiency, intensity, and reliability.

[120] Rachel Kramer Bussel praised the device in a 2011 article for SexIs Magazine titled: "10 Reasons The Hitachi Magic Wand is My Favorite Vibrator".

[97] Her rationale for selecting the device as her favorite included its power, speed it takes her to a state of increased arousal, its lack of need for batteries, its delivery of intense clitoral sensations, and its affordability.

[26] Ashleigh Corbeil wrote in her book about achieving a simultaneous orgasm for two partners that due to its length the Magic Wand could be used during doggy style intercourse;[121] and Hilda Hutcherson similarly advised use of the massager in this sexual position.