[5] Jinro is the largest manufacturer of soju accounting for half of all white spirits sold in South Korea.

Global sales in 2013 were 750 million bottles; the second-largest spirits brand, Smirnoff, sold less than half that number.

Hite Brewery Co., Ltd. is the leading player in the Korean alcoholic drinks market, generating a 50.2% share.

This prevalent problem is further exacerbated due to very minimal government punishment when a crime is committed with alcohol.

[note 3] Due to these occurrences, Hite-Jinro has begun putting warning labels on bottles of Chamisul and Beer products with messages reading: "No more drunken violence!

Soju sales are soaring and foreign companies are considering buying into one of the few Korean industries to relish the economic crisis.

With HiteJinro's most notable drink, Soju, it has quickly gained momentum and popularity as a vodka substitute.

The spirit, which is distilled from rice, barley, and koji, has become a popular import; though, with the company operating in Russia, the US, South Korea, China and Japan, the Korean giant has begun setting its sights on India with a new bottling deal.