Wadhwa’s doctoral research focused on optimizing price decisions for retail products with seasonal demand patterns.

[4] In 1999, after raising $10 million in venture capital, he founded Paramark,[5] a marketing optimization technology startup in Silicon Valley.

[8][9][10] In 2007, Wadhwa oversaw Columbia Business School’s alliance with the Indian Institute of Management Ahmedabad.

In 2011, Wadhwa launched the Mentora Institute to provide in-person and online leadership training and coaching for corporate executives.

[11] Teachings at the Mentora Institute are largely based on Wadhwa’s “Inner Mastery, Outer Impact” model originally developed at Columbia Business School.