Hito Steyerl (born 1 January 1966) is a German filmmaker, moving image artist, writer, and innovator of the essay documentary.

[15] Steyerl's work pushes the boundary of traditional video, often obscuring what is real beneath many layers of metaphors and satirical humor.

The color red was chosen for its connotations to terror alerts and red-light districts, referencing the themes of military violence and pornographic exploitation present in Lovely Andrea.

Steyerl has pushed both the role and the label of fine artist, which is demonstrated through her tendencies and interests in engaging the presentational context of art.

In recent years, Steyerl's work has expanded to confront the status of images in an increasingly digital world, institutions (including museums), networks, and labor.

Her work has addressed the topic of corporate sponsorship by engaging with institutions, including Drill in 2019 at the Park Avenue Armory in New York, for which Steyerl revealed histories connecting the building hosting the exhibition with the founding of the National Rifle Association.

On the topic of private funding, Steyerl has expressed: 'Ultimately, it will be important to move beyond protests against individuals and try to frame the problems more generally in terms of a new charter for the art world: a set of principles that include different aspects, like pay, sponsorship, governance, transparency standards, representation, sustainability, and so on, like a new deal for museums.

'[17] In April 2019, Hito Steyerl incorporated an interactive app into her exhibition at London’s Serpentine Galleries, titled 'Power Plants', which used augmented reality to display floating data, text, and graphs around the museum space, highlighting inequalities in South Kensington, London, and erasing the Sackler name from the Serpentine Sackler Gallery entrance as a commentary on power structures in contemporary technology.

The video includes interviews with Jason Wood, a financial-advisor-turned-MMA-fighter, mesmerizing clips of ocean waves, and mock-weather reports from characters in balaclavas.