=Love (イコールラブ Ikōrurabu, pronounced "equal love", stylized as =LOVE) is a Japanese idol group composed of voice actors from the Yoyogi Animation Academy.

[4] The group's first live performance came at the 2017 Tokyo Idol Festival, a venue they would continue to visit for the next two years.

[citation needed] Between 15 and 18 February 2018, =Love appeared in their first stage play, a 2.5D musical based on the media franchise Kemono Friends.

[citation needed] On 9 December, Maika Sasaki resumed group activities after four months of hiatus.

[citation needed] On 24 February 2019, Sashihara unveiled =Love's sister group, ≠Me (pronounced "not equal me", stylized as ≠ME).

[citation needed] On 19 August 2019, it was announced that the group's center, Hitomi Takamatsu would be on hiatus due to health issues and would not participate in the upcoming 6th single.

[citation needed] On 15 April 2020, a special track, "Tsugi ni Aeta Toki Nani wo Hanasou Ka na", by =Love and ≠Me was released.

They released their 7th single, "Cameo", on 29 April 2020 with members Emiri Ōtani and Nagisa Saito as double centers.

[19] The title track, "Be Selfish," was the group's first music video to have been made outside Japan, with filming and production being carried out by a Korean team based in South Korea.