Hitschler International GmbH & Co. KG is a German confectionery manufacturer based in Hürth near Cologne.
[4] In July 2010, the founder's son, who had run the company, died at the age of 88.
[5][6][7] In 2014, Hitschler was ranked 4th in terms of brand strength in the brand ranking of fruit gums, behind Haribo, Storck's and Katjes and ahead of Trolli and Frigeo.
[4] In 2020, the headquarters were moved from Cologne to the city limits in Hürth-Kalscheuren; the brand was renamed hitschies in 2021.
[4] The product range consists mainly of chewy candies, chewy candy dragees, fruit gums, chewing gum, wafers with fizzy filling and foam sugar products.