HIVE was the third-largest telecommunications company in Iceland, founded in 2004.
It provided broadband ADSL connections and a VoIP telephone system as well as Wi-Fi fixed and mobile wireless access.
In 2008, HIVE merged with SKO., another telecommunications company, and together they took up the name Tal.
In the Internet (ISP) market, the competition was much tougher, with names like Íslandssími, Halló!, Margmiðlun, Skíma, Skrín, Snerpa, Íslandía and Miðheimar and others.
Og Vodafone has since then bought a few Icelandic Internet service providers.