[2][3] The app has been described as a hybrid between Twitter, Instagram and Tumblr,[4] with text, image and video posts supported.

Hive is rated for ages 17+ and explicit images are permitted, including sexual intercourse, genitalia and nude close-ups.

[6][7][9] On 30 November 2022, "zerforschung", a German hacker collective, published information about severe security issues with Hive Social, among them the possibility to access all personal data, including private posts, private messages, shared media and even deleted direct messages.

[10][11] In response to the publication of the security report, Hive abruptly shut down their service to attempt to address the vulnerabilities.

The app also left beta on Android devices and saw a full release on the Google Play Store.