While lodging on Manhattan's East Side from 1968–69, the Farm was approached by Woodstock Ventures with a proposal: participate in a planned music festival in upstate New York.
Although the Farm had just bought land in Llano, New Mexico (near Truchas) and had plans to depart New York City and settle in their new home, they accepted the offer to become involved with Woodstock.
Recruited to build fire pits and trails on the festival grounds at Woodstock, the Hog Farm convinced the promoter to let them set up a free kitchen as well.
[2] The Hog Farm group was flown to New York, were met by the international press at JFK Airport, and told for the first time that they had also been assigned the task of providing festival security.
Finally, in 1970 after a concert with Pink Floyd in Bishopsbourne, England, the Farmers pooled their movie salaries basically; they received $100.00 each from Warner Brothers for the work they did while traveling across the U.S. for the purpose of promoting various musical groups that they had contracted with.
A free kitchen was established there by the Swedish Army, who brought several mobile cooking units and hundreds of pounds of oatmeal, wheat flour, rice, and other foods.