[1] The magazine was co-founded by Heintjes and Rick Marschall, former editor of Nemo, the Classic Comics Library.

It sounded so good that – like a couple of idiots – we decided to put it out ourselves.... To fund the issue – the printing and postage and advertising – we emptied our piggy banks, sold some of our comics stuff, and sought investments from friends who thought our idea had merit.

Most comics fans have no idea what the title represents – the Yellow Kid's neighborhood – so they don't know that they might be interested in the magazine.

Also – we found this out later – a Hogan's Alley is a firearms training exercise, so I occasionally get letters from gun owners who felt tricked into picking up the magazine.

[1]The scope of the magazine ranges from historical articles to coverage of current comic strips.