From the Heian period until the Edo period, the region was a core recipient of population, and grew to be proportionately much larger than it is today, despite the rural character; in modern times, its population has remained consistent, with most urban growth in the 20th century instead taking place in Kanto, Chūkyō, and Kansai.
The Hokuriku region is also known for traditional culture that originated from elsewhere that has been long lost along the Taiheiyō Belt.
Per Japanese census data,[3][4] Hokuriku subregion has had negative population growth since year 2000.
The long winters and deep snow of this region are depicted in Hokuetsu Seppu, an encyclopedic work of the late Edo period which describes life in the Uonuma district of Niigata Prefecture.
When services commenced in March 2015, the travel time from Tokyo to Toyama was reduced to about 2 hours, with Kanazawa an additional 30 minutes away.