The music is a typical power ballad, with the final chorus being introduced by a choir of backing singers –Joan Lea, Karen Black, and Alain Pentony–.

[2] On 9 May, the Eurovision Song Contest was held at the Centenary Palace in Brussels hosted by the Radio-télévision belge de la Communauté française (RTBF), and broadcast live throughout the continent.

Logan performed "Hold Me Now" twentieth on the evening, following Denmark's "En lille melodi" by Anne-Cathrine Herdorf & Bandjo and preceding Yugoslavia's "Ja sam za ples" by Novi Fosili.

It was succeeded as winner in 1988 "Ne partez pas sans moi" sung by Céline Dion representing Switzerland.

A decade later, Johnny Logan recorded yet a new version of both winning songs now titled "What's Another Year 2010" and "Hold Me Now 2010" in his studio album Nature of Love without releasing either as a single.

This cover also features Logan performing the chorus of the song at a slightly faster tempo than the traditional version.

[35][36] These ads feature Logan bursting into the room with a McDonald's bag in an effort to cheer a series of teens in humorous predicaments.