The Holden was an instant success among Australians, being the first production car built solely for Australia's unique, rough roads.

In 1971, the Brougham was replaced by the Statesman upon the launch of the fully redesigned HQ series, this model was now devoid of the Holden name, however remained essentially the same car.

The Holden remained essentially unchanged throughout the 1970s, with only minor style changes, and the coupe model ceasing production after the HX series, until 1980 with the introduction of the WB series when the sedan and station wagon models were both also dropped, leaving only the ute and panelvan in the range, which gained the Statesman WB front clip.

Powered by a 132 cubic inch Inline 6, built by Holden, but like the car itself, based on an American design.

The later Second Generation Holdens took a hard turn towards a significantly more American styling, and is very similar to, and to those unaware could be confused with a '57 Chevy.

During the FBs model run, what would become Holden's biggest local competitor for the next over 40 years, the Ford Falcon, was introduced.

With this half came advanced safety features such as front end disk brakes in the HD, and seatbelts in the HR.

Holden also started experimenting with coupés during the HR era, however never came to a decision, few prototypes were created, and thus the location of such are unknown.

The HD was a massive redo of the look of the Holden, with a more refined grille, and the extended front fenders that were fought over at GM's design headquarters in Detroit.

The 308 cubic-inch Holden V8 was initially only available in the HT Brougham, as GMH still needed to liquidate stock of the smaller American V8s.

The HG design was again, similar to the two models that came before it, The HG introduced the 308 engine to the lower specification models, along with the new TriMatic 3-speed automatic gearbox, finally bringing automatic transmissions into the mainstream line up, being less expensive than the imported PowerGlide and HydraMatic transmissions that were available prior.

[13] The Holden HQ is yet another heavily Chevrolet inspired design, sharing likeness with the Camaro and Chevelle.

The HQ was the last Holden model to feature a Chevrolet Small Block V8 until the introduction of the Series II VT Commodore in 1999.

The HQ Monaro could be a lot more luxury focused, without the looming effect of homologation, as Holden's motorsport teams turned towards the smaller Torana.

The Monaro however retained the HQ style taillights, along with the One Tonner remaining largely unchanged with the exception of dashboard design.

The HX introduced ADR27A-compliant engines and is known for the Monaro Limited Edition, designed as a runout model for the remaining coupe bodyshells, all 580 examples of the LE were identical to each other.

The main changes that came with the HZ holden are the introduction of Radial Tuned Suspension (RTS) technology, previously tested in the LX Torana, along with the deletion of the coupé body style and the deletion of the Belmont trim level, now simply called Holden.

The much anticipated Coupé body style was introduced in 1968 in the HK range to compete with the Falcon Futura and Valiant coupes of the time, the Coupe's front clip and boot-lid were essentially the only crossover panels between the Coupé and Sedan, with restyled rear quarter panels and extended doors.