The Holga is a medium format 120 film camera, made in Hong Kong, known for its low-fidelity aesthetic.

The Holga's low-cost construction and simple meniscus lens often yields pictures that display vignetting, blur, light leaks and other distortions.

The camera's limitations have brought it a cult following among some photographers, and Holga photos have won awards and competitions in art and news photography.

The Holga was intended to provide an inexpensive mass-market camera for the Chinese working class in order to record family portraits and events.

These owners prized the Holga for its lack of precision, light leaks and inexpensive qualities, which enabled the photographer to concentrate on innovation and creative vision in place of increasingly expensive camera technology.

Most Holga cameras use a single-piece plastic meniscus lens with a focal length of 60 millimeters and utilize a zone-focus system that can adjust from about 1 meter (3 feet) to infinity.

Other Holga variants, denoted either by the letter 'G' in their model name, or the name WOCA, feature a simple glass lens, but are otherwise identical in construction.

The manufacturer has since outsourced supply of the varying plastic and glass lenses to contractors in Japan and China There is an aperture setting switch on the camera with two positions indicated by pictorial ideograms: sunny and cloudy, with a nominal value of f/11 and f/8, respectively.

[29][30] This model includes a glass optic with f/2.8 and f/8 aperture settings[31] and a sliding switch that alternates between black and white and color mode.