In 2017, Holiday Stationstores was acquired by Quebecois convenience store operator Alimentation Couche-Tard for an undisclosed amount.

[2] In 1928, Arthur and Alfred Erickson, using borrowed money, opened a small general store in Centuria, Wisconsin.

By the 1980s, with advanced competition from Walmart and Target, Holiday removed general merchandise from their stores and put in full sporting and outdoor goods departments (along with the supermarket).

[3] After the acquisition, Couche-Tard would begin integrating some of Holiday's business practices and food service models into the national Circle K chain, including its "grab-and-go" meals, subscription programs for car washes, and some Circle K stores experimenting with adopting Holiday's store layout.

[4][5] In 2022, Couche-Tard began to phase out the Holiday brand in favor of Circle K, with conversions beginning in Sioux Falls, South Dakota, and continuing on a market-by-market basis.

Couche-Tard stated that the rebranded stores would maintain existing partnerships (such as its fuel rewards program with Cub) established under Holiday.