As part of a drive to improve artistic standards "Opera Holland Park" was established in 1996 to produce all future productions, and in recent years the company has enjoyed a long string of hits with major achievements in productions of more obscure repertoire such as Mascagni's Iris, Cilea's L'arlesiana, and many others.
Most of them are well-known classics but the company has developed a reputation for producing works from the verismo repertoire and an adventurous production policy.
There is also a vibrant Friends organisation attached to the company who raise significant funds for development and who perform a central educational role as well.
In 2007 the company produced Italo Montemezzi's thrilling rarity L'amore dei tre re to great acclaim.
In March 2008, Opera Holland Park's 2007 season was nominated in the category of Concert Series and Festival in the Royal Philharmonic Society Music Awards.
[2] Opera Holland Park was featured in Woody Allen's 2010 film You Will Meet a Tall Dark Stranger in a scene using main cast members Anthony Hopkins, Josh Brolin, Naomi Watts and Lucy Punch.