On the other side of Holland Avenue is a neighbourhood that was formerly developed as British military housing in the 1950s, but is now owned by the Singapore government and rented to private individuals and, on Jalan Merah Saga, businesses.

Holland Close is a large HDB estate located at the southern part of Chip Bee Gardens.

[3] Many food chains in Singapore, such as Crystal Jade, The Coffee Bean & Tea Leaf, Sushi Tei, Subway, and Häagen-Dazs, are in Holland Village.

The gentrification of the Holland V area is characterised by the more up-market dining options such as the ethnic restaurants as well as franchises such as Tapas Bar.

During that period, other cafes like Better Batters (famous for its butterscotch and other pancakes)[4] and Milano Pizza (which became a successful chain in the 80s) also sprang up in Holland V. In the 90s, the restaurant Original Sin started a wave of upscale vegetarian dining when its Australian-Italian owner introduced Singapore to her first Mediterranean vegetarian dining experience in Chip Bee Gardens.

From Adelaide in Australia, Marisa worked in many of that city's restaurants and hotels before heading to Singapore where she quickly earned praise for her vegetarian creations at Michelangelo's.

Today, the rows of shops along Lorong Mambong and Jalan Merah Saga house some of Singapore's most famous and characteristic pubs and restaurants, many of which are fully booked during weekends.

Holland Village is within the Buona Vista division of Tanjong Pagar Group Representation Constituency (GRC) with its Member of Parliament being Minister of Trade & Industry Chan Chun Sing since 2011.