[12] The album's lead single "Americanarama" drew press for its music video starring The Kids in the Hall comedian Dave Foley in a parody of American Apparel founder and CEO Dov Charney.

The Bears in Boston, Piano's in New York City, Pipeline Gas Bar in Lacolle, Quebec, Casbah in Hamilton, Sneaky Dee's in Toronto, Cafe Dekcuf in Ottawa, and Barfly in Montreal.

[13] In 2010, Hollerado toured with Free Energy throughout the United States and Canada, as headliner in their home country and as support act in the US.

Many of these concerts featured both bands on stage aiding each other in backup vocals on their own songs, and covers of Bruce Springsteen and Neil Young.

[17] The track "So It Goes", along with its accompanying video, garnered attention for its historical and emotional story that involved the sparing of lead singer Menno's grandfather's life during World War II.

The project stemmed from a release package ordered by fans of their previous record White Paint on which Hollerado has stated "as part of the deal we would write them a custom song.

[22] Corey van den Hoogenband from Exclaim, cited their final performance at the Danforth Music Hall as "the perfect goodbye after a decade full of confetti, white paint and peace signs.