It was originally named after the developers, Beetham Organisation, and was designed by Ian Simpson and built by Laing O'Rourke.

The front façade of the building is floor-to-ceiling glass decorated in "tiger stripes" which are used to enhance the vertical impact.

As the apartments were being furbished, an aqua coloured camouflage was also added to these windows with some of the tiger stripes being removed.

The lower 19-floors are a Radisson Blu hotel, which opened to guests on 16 January 2006[2] whilst the upper floors were still being furnished.

[3] 10 Holloway Circus received 12 points in the 2006 Emporis Skyscraper Awards placing it in eighth position in the top ten.

Not far into the construction of the lift shaft, a piece of scaffolding became dislodged and fell to the ground causing traffic delays around Holloway Circus which subsequently resulted in widespread disruption in the city centre.

On 24 November 2005, 5 pieces of cladding from the higher levels on the sides became detached from the building and fell to the ground.

The Beetham Corporation could now face legal action due to the structure causing road closures and subsequent congestion.

[9] 10 Holloway Circus faced yet more problems when, on 8 July 2007, a glass panel shattered and sent pieces raining 60 feet (18 m) onto the ground.