As a local chamber, the organization promotes business interests in its area, but it is best known for holding the trademarks and licensing rights for two of Los Angeles's most famous landmarks: the Hollywood Walk of Fame and the Hollywood Sign.
A five-day membership drive resulted in 2,517 members, with their first order of business involving the fledgling Hollywood Bowl, in which they financed a ticket-selling campaign and also raised funds to grade and install 20,000 seats in the venue.
[2] In 1953, the organization's president proposed what would become the Hollywood Walk of Fame, which the chamber worked with the City of Los Angeles to create.
The walk was dedicated in 1960, and in 1962, Los Angeles City Council approved an ordinance that specified the Hollywood Chamber of Commerce be the agent to advise the City in all matters pertaining to the addition of other names.
[3] The organization also hosts Walk of Fame induction ceremonies[4] and places memorial wreaths beside stars upon their honoree's death.