Following the success of Pokémon Go, they founded Aconite as a part of their goal to create mixed reality projects with storytelling.
[6] Lev got an inspiration for HoloVista after reading an article about the former Facebook executive, Chamath Palihapitiya, which got her thinking about how video games and social media could intersect.
Aconite scrapped the story concept that was centered around an intern getting cancelled on social media for an article she wrote, while being thrown under the bus by her editors.
[7] The team felt it was too close to real life, knowing the audience would want to see different things while playing a social media simulator.
One thing that was positively received was the way the phone would be used as a camera, which led the developers to pay a close attention to the user interface.