After previously trialling “the communion” with friends in Birmingham during his university days, he and his girlfriend at the time, Ellen Godwin decided to start up a record label.
[12][13] Consequently, bands such as Rolo Tomassi, Apologies, I Have None, Svalbard and Renounced made statements on Twitter that condemned Fitzpatrick's alleged actions,[14] and all of the Holy Roar's staff members left the label.
[15] On 9 September 2020, Fitzpatrick released a statement denying the allegations, whilst announcing that he had resigned from Holy Roar "with immediate effect [...] to focus on clearing my name".
[16] A few days after Holy Roar's closure, Sammy Urwin and Justine Jones of Employed to Serve, (who were signed to Holy Roar before moving to Spinefarm Records in 2019) set up Church Road Records in order to release several albums that were supposed to be released through the label, including Svalbard's When I Die, Will I Get Better?, Palm Reader's Sleepless and Respire's Black Line.
[22] Since April 2015, Holy Roar Records has been producing podcasts[23] hosted by Mario John Gambardella featuring different guests and their perspectives on the UK music scene.
Since 2010, Holy Roar Records has been a member of Pink Mist, a London-based promoter and label collective alongside Big Scary Monsters and Blood & Biscuits.
In 2012, they released a download-only free compilation "Hello Pink Mist Volume 2"[27] to coincide with the launch of their new website[28] and in this same year, they were nominated for the Association of Independent Music Awards for "Best Small Label".
However, an extension of the brand is still active and currently operates via Pink Mist live gigs which are run by the promoter, Ross Allmark (DICE FM).