The site allows users to watch full episodes of the soaps on the day they are broadcast, as well as providing additional information about the cast and characters.
[3] The site also includes news, gossip and video spoilers from British soap operas; EastEnders, Emmerdale, Coronation Street and Hollyoaks.
[1] Holy Soap forms part of Five's Digital Media Group platform, which also includes FiveFwd, a website aimed at fans of cars and gadgets.
However, it feels like it lacks the editorial investment required to become a portal for soap news and doesn't differentiate itself from the tabloids and TV mags with a range of video content or the immediacy that only online can deliver".
[8] In December 2009, it was announced that Holy Soap, combined with FiveFwd and Five Casino, formed the "fastest growing group of websites among all major UK broadcasters".