He is the co-founder and creative director for Reimagine Well,[1] and founded the organization My Bridge 4 Life[2] a support network designed to help patients and families navigate the journey from diagnosis to wellbeing.

[9] Born in Cincinnati, Ohio, Holzberg attended the University of Colorado in 1974 with a full Title III Talent/Creativity scholarship, majoring in scenic design for theatre and minoring in psychology.

Holzberg, himself a cancer survivor who was featured in a Livestrong Foundation survivorship video in 2009,[11] designed the "Infusionarium"[12] for the Children's Hospital of Orange County,[6] a therapeutic visual and auditory program for chemotherapy, dialysis, infusion, palliative care, rehab centers, behavioral health, clinical staff well-being.

[16] Highlights for various Reimagine Well initiatives include: Holzberg has presented innovations at the Society of Adolescent and Young Adult Oncology (SAYAO) conference,[7] Health 2.0,[21] Pediatrics 2040,[22] and Brink 2.0.

Real Results",[24] was a panel of athlete patients who are using diet and “active lifestyle” to manage chronic conditions which include cancer, MS, diabetes, heart disease, spinal cord injuries and more.

The panel included: Jocelyn Harrison,[25] USAT age category elite triathlete and consultant for the American Diabetes Association & Choose Health LA, Derek Chalmers,[25] cyclist and 10 year MS patient, and Jesse Billauer,[26] Founder of Life Rolls On.

[7] MB4L also supports the patient community with professionally curated evidence based Tips 4 Life, one-on-one coaching and Video Survival Guides and Ebooks featuring leading specialists.