[5] Instead of imitating the look of an actual house as cooking shows did, Home's producers made it obvious that it was taking place in a modern television studio.
The team of editors presenting segments on particular topics included Poppy Cannon (food), Rose Franzblau (family relations and child psychology), Eve Hunter (fashion and beauty), Sydney Smith (interior decorating), Estelle Parsons (special projects), Leona Baumgartner (health), and Will Peigelbeck (gardening and home repairs).
[8][9] NBC executive Sylvester "Pat" Weaver began planning a concept called Shopping in late 1951, intending to attract an audience of upper middle class women.
By aiming for a particular target demographic, the network hoped to attract sponsors from women's magazines who would not be interested in advertising on a show meant for the masses.
[10][11] Three talk shows that Weaver created (Today, Home, and Tonight) were intended to complement each other and were referred to as the "T-H-T" package.