Daytime television

(1964–1975), Match Game (1973–1982; 1990), Family Feud (1976–1985; 1988–1993; 1994; 1999–present), Card Sharks (1978–1981; 1986–1989), Press Your Luck (1983–1986), and, since the 1990s and even more so under current host Drew Carey, The Price Is Right (1972–present), have targeted this audience.

In the U.S., the Big Three television networks all provide some degree of daytime programming, but the once-popular genre of soap operas have declined; although a few remain active, they have been largely replaced by less-expensive programming such as talk shows (including GMA3: What You Need To Know, The Talk, and Today with Hoda & Jenna, which fill timeslots once filled by One Life to Live, As the World Turns, and Passions respectively, with two of them serving officially as extensions of their networks' respective morning shows).

Game shows were also common in U.S. daytime lineups, but by the 1990s, only CBS's long-running The Price Is Right remained (which was later joined in 2009 by a revival of Let's Make a Deal, which replaced the cancelled soap Guiding Light).

In Canada, daytime lineups on the major commercial networks are nearly identical in programming to their American counterparts (and often include network and syndicated daytime programs from the U.S., with timeslots adjusted by market to allow the invocation of simsub rights), although they typically schedule at least one original lifestyle or talk show (such as The Marilyn Denis Show and The Social on CTV Television Network, CityLine on Citytv, and The Morning Show on Global), or reruns of other library programs, to help comply with Canadian content quotas.

It is not uncommon for live events to occur domestically during the daytime hours — particularly for events taking place in the prime time hours of other regions (such as the Asia-Pacific in Europe, and Europe in North America), or domestic play in outdoor sports such as baseball, cricket, golf, and tennis.