It is Australia's third-biggest hardware chain after Bunnings and Mitre 10, the latter of which is its parent company.
Home is known for its distinctive advertisements with two animated dog mascots: Rusty (voiced by Vic Plume) and Sandy (voiced by Greg Fleet), often making fun of or pointing out perceived flaws of another unnamed hardware store — usually implied to be Bunnings.
Home nicknames its catalogues "dogalogues", in reference to Rusty and Sandy.
The brand was launched in 1993 by manufacturing and wholesaler John Danks & Son following the merger of the Homestead and Homesaver brands while in South Australia, they also absorbed a few Lloyds & Banner stores.
Danks was acquired by a joint venture of Woolworths Group and Lowe's in 2009.