Australian Liquor Marketers

It has 114 franchisees around New Zealand operating as The Bottle O and Merchants Liquor, including 36 in the Auckland Region.

[4] One former owner of 12 stores failed 19 Ministry of Business, Innovation and Employment inspections; one former worker accused him of "modern day slavery".

[10] Metcash told shareholders the purchase was a "bolt-on" acquisition to add to its existing liquor portfolio, significantly expanding its retail network in New Zealand.

[11] In 2019, the owners of the Grafton, Auckland Liquor Spot store were ordered to pay almost NZ$200,000 in penalties and arrears to staff for breaches of labour laws.

[7] In March 2021, the Royal Oak, Auckland store joined UberEats in a trial of alcohol delivery.

Thirsty Camel store in Kwinana Beach
Cellarbrations store in Bentley