Home Intelligence was a division of the Ministry of Information (MOI) which was a government social research organisation responsible for monitoring civilian morale in Britain during the Second World War.
The Ministry of Information understood that its success would rest on its ability to measure morale and had included plans for a ‘collecting division’ since July 1936.
[1] Trial surveys with Mass Observation and the British Institute of Public Opinion were abandoned in September 1939 due to a fear of political criticism.
Home Intelligence aimed to provide the government with ‘A continuous flow of reliable information’ that would act as a ‘barometer of public opinion’.
[6] The director of Home Intelligence maintained that their work "provided a rapid and effective link between the people of the country and the machine of Government".