One local company, a hardware store owner, refused payment, insisting that not one single customer had heard the broadcast of his radio advertisements.
[1] Sensing the sales potential of live, on-air product selling, Lowell 'Bud' Paxson and financier Roy Speer co-founded a local cable TV channel (channel 52 on Vision Cable) in 1982 that sold products directly to Florida viewers, and then launched nationwide in 1985.
In addition to Bob Circosta, other early home shopping hosts were Alice Cleveland, Bobbi Ray Carter, Tina Berry, Dan Dennis, John Cremeans, Maven Huffman and Lisa Robertson.
Additionally, with networks like HSN and QVC routinely debuting brand new inventions and products, the host must also quickly articulate to the audience why the item is worth purchasing.
All the national American home shopping channels are broadcast live, 24 hours a day, so mistakes and errors cannot be edited out.