The campaign, organised by EventScotland and VisitScotland on behalf of the Scottish Government, and part-financed by the European Regional Development Fund, claimed that "for every single Scot in their native land, there are thought to be at least five more overseas who can claim Scottish ancestry."
In addition to Burns-related events, the other four themes of the Homecoming were Scotland's culture and heritage, great Scottish minds and innovations, and golf and whisky.
[2] The Homecoming started on 25 January 2009 (Burns night) and ran until 30 November 2009 (St Andrews Day).
The clan gathering included highland games over the two days, a parade up the Royal Mile and a 'clan pageant' on the castle esplanade.
Glasgow-based businessman Willie Haughey signed a two-year sponsorship deal for the cup, handing the branding rights over to the Scottish Government.