[4] There are over 140,000 home improvement tutorials on the site (which have collectively been viewed over 1 billion times),[5] sorted in categories such as kitchen design, gardening, and bedroom ideas.

But as for its future, Hometalk's then-CEO Ben Shaul explained: “Our mission is to become the end-to-end DIY destination, whereby we not only inspire people with awesome content, but we also empower them to do the projects themselves.

Each of these initiatives has strong business components, too, which would enable us to diversify from our current revenue source - programmatic ads.”[16] Hometalk's attracts a targeted userbase of home and garden consumers: 95% are female, 94% are over the age of 35, and 85% reside in the USA.

Unlike instructional videos on YouTube or the one-way communication on many how-to sites, Hometalk is a community where members can ask questions about projects and get responses within minutes.

[18] Hometalk is often featured across various media outlets, such as Huffington Post,[19] Country Living,[20] Fox & Friends,[21] NBC,[22] and The Today Show.