Sponsored by the American Honda Motor Company, the Invitational Showcase took place in the Mercedes-Benz Stadium in Atlanta, Georgia in late January from 2003 to 2020.
[2] The Honda Battle of the Bands Celebration Tour takes place between the months of September and November at regular season football games, although Honda Battle of the Bands (and its abbreviations) is often intended to refer only to the invitational showcase, which first took place in 2003.
Seemingly contradictory to the name, Honda's "battle" is not a competition in the traditional sense; that is, no winner is crowned during the event.
American Honda and Urban Sports & Entertainment Group will select the final four bands based on, but not limited to: Once all the votes are tallied, a total of 8 bands are invited to perform their carefully choreographed, halftime time routines in front of 50,000+ fans.
[9] In November 2023, Honda announced they will be on a one-year hiatus in 2024 because the Toad Bowl Game was being played there, and cannot be moved somewhere else.