[1] Launched in Britain in 1995 by Bass as an alcoholic lemonade, it attained immediate popularity, leading to the development of orange- and blackcurrant-flavoured versions.
The success of Hooper's Hooch began an industry-wide trend of incorporating lighter, less calorific drinks with alcohol equal to the amount found in a standard beer or glass of wine.
[10] In 1997 the drink was relaunched with an 'unambiguously adult look' and a reduced sugar content to tackle that criticism, while Co-op supermarkets, Iceland, J D Wetherspoon and Whitbread stopped selling alcopops.
[8][13] It is sold in the UK by Global Brands Ltd and in Asia by Resolute International Marketing BV under licence from Hooch owner Molson Coors.
[13] In 2014, new adverts emerged on television featuring Leigh Francis as his character Keith Lemon entering a bar and asking for "'ooch" in his trademark Leeds accent, with the bartender unable to understand what he means.