During that time it has grown to become the UK's biggest improvisation training school, teaching thousands of people every year at venues around London.
It has collaborated with Google, Facebook,[1] Apple, ITV and Imperial College, and the company has been recommended by Time Out,[2] The Evening Standard[3] and The Daily Telegraph.
[14] The Playground is an all-female monthly night run by Lauren Shearing and Maria Peters's two-person improv show Breaking & Entering.
[16] Hoopla offers a number of diversity scholarships to people who are unemployed or on low-income, students, key workers, over 60s, under 23, homeless or in sheltered accommodation or BAME.
In April 2014, the Evening Standard of London reported on the rise of tech workers in the city attending improvisation classes at Hoopla.