Formerly known as Issa Rae Productions, Hoorae launched as an umbrella banner to consolidate her various film, television, and digital content companies.

Insecure, A Black Lady Sketch Show, and Rap Sh!t, were produced by Hoorae with HBO.

[2] Hoorae comprises a film and television division, Raedio audio content (launched in 2019), ColorCreative management, and digital brands.

Rae is the chief executive officer and Montrel McKay is the president of Hoorae film and TV.

[1] In 2024 Hoorae struck a partnership deal to produce a range of series with Velvet Hammer Media, overseen by Jennifer O’Connell and Rebecca Quinn, who also co-produced Sweet Life: Los Angeles and Project Greenlight: A New Generation.