Aside from its unorthodox neighborhood chain-restaurant tie-in, Hooters Air sought to differentiate itself from other carriers with a distinctive style of in-flight service.

The carrier was marketed towards golfers in an effort to bring casual and tournament players to Myrtle Beach's 100+ championship golf courses.

Two "Hooters Girls," dressed in their restaurant uniforms, were on each flight assisting the (traditionally attired) in-flight crews with hospitality duties.

Also, at a time when many low-cost carriers were eliminating in-flight frills in an effort to curtail expenses, Hooters Air served complimentary meals to all customers on trips lasting over one hour.

The company attributed this cessation of service primarily to a marked increase in fuel costs in the wake of Hurricanes Katrina and Rita in the autumn of 2005.