When founding Hot Air, Malkin stated an intention to provide "content and analysis you can't get anywhere else on a daily basis–both on the blog and in our original video features".

In 2008, Hot Air added a separate site-within-the site called "The Green Room", inviting select professional and free-lance bloggers to contribute their posts.

Green Room posts were often promoted to Hot Air's main page, in a fashion similar to that of other major political news/commentary sites such as the Daily Kos and RedState.

(The author distinguished between the viewpoint being satirized and that of mainstream Muslims, and provided a disclaimer to the effect that his moniker was not, in fact, anti-Muslim, as casual visitors sometimes assumed.)

Mary Mapes, producer of 60 Minutes, blamed Allahpundit and others for "working anonymously in what appeared to be huge numbers, in unison, to destroy the Bush-Guard story".

Allahpundit is also known for his frequent posts on pop culture, including various viral videos and internet memes, and his self-deprecating humor (he often refers to himself, for example, as a "beta male").

The fact that Allahpundit's appearance and geographical location is unknown to the public is often used as an in-joke, with website commentators offering deliberately farcical and imaginative explanations.

The team also appears to be fairly independent of the socially conservative Salem Communications, as a spate of gay-friendly posts — and endorsement by Morrissey of the group GOProud — seems to attest.

[14] Editorial cartoonist Sarjex of the GayPatriot blog has satirized the controversy by drawing an LGBT version of HotAir,[15] using bright pink colors and cheesecake images of Florida Senator Marco Rubio.