The word "Sogo" was included as part of the hotel's chain name which mean "harmony" and adopted a Japanese theme.

[3][4] In the Philippines, the hotel brand brought many innovation to the hospitality industry by introducing free wifi, giving skateboards to the floor personnel, and launching a 24/7 call center.

The waiters of the hotel chain are using the self-balancing two-wheel electrical motorized boards, locally known as hoverboard for F&B drive-in services.

[5] In February 2019, Hotel Sogo launched a new, simpler design throughout its branded locations.

[4] As of February 2019, the Global Comfort Group Corp manages 39 Hotel Sogo branches in the country.