Initially popularized by its weekly magazine, which closed in December 2015 after 46 years of publication, National Journal shifted to a paid membership model in 2011 and began providing strategic research and analysis through its suite of products for government affairs and public policy professionals.

Bradley also acquired Government Executive in his deal for National Journal, and added The Atlantic magazine soon after in 1999.

In 2005, Bradley centralized all of his publications at Atlantic Media's headquarters in the Watergate Building in Washington, D. C.[9] Atlantic Media now publishes several prominent news magazines and digital publications including The Atlantic, Government Executive, and Defense One, in addition to National Journal Hotline and National Journal Daily, which are published under the National Journal brand.

[10] Its core membership package includes access to daily journalism including NJ Daily and The Hotline, research and syndicated content from Presentation Center, Washington Briefing, and The Almanac of American Politics, strategic support resources, and events.

[11] In August 2020, National Journal launched Vignette, a database of in-depth profiles of influencers and policymakers at the federal, state, and local level as well as key international players.