The division's tagline is "Para estar al tanto del acontecer mundial, los hispanos sintonizan Noticias Univision."

Univision had other plans for the moribund show: the network revamped its format, changed its name and its theme music, and hired Puerto Rican-born María Celeste Arrarás as a weekend reporter to serve as Dellanos' partner; the retooled newsmagazine series became Primer Impacto ("First Impact") in February 1994.

[4] Then on April 14, 1997, Univision replaced reruns of Televisa-produced children's programs (such as Plaza Sesamo {the Latin American version of Sesame Street}) and re-entered into the morning news arena for the first time in eight years with the premiere of ¡Despierta América!

The program quickly grew into a major competitor, increasing Univision's viewership in its morning time period by more than 46% by April 1998, and developed a unique style in its reporting of various types of news stories (including health, lifestyle, fashion, beauty and entertainment news, the latter of which was featured as part of a segment called "échate pa' acá" ("Come here") with a focus on popular Latino actors and musicians).

[10][11] In March 2011, the network hosted its first Presidential town hall meeting; the televised special – which was watched by more than 2.7 million viewers, and featured anchor Jorge Ramos and President Barack Obama – focused on the future of education in the United States.

The program – which is one of only two traditional national newscasts among the major U.S. broadcast networks (alongside Hechos on competitor Azteca) that airs in a late-evening time slot – maintains a similar format to the early-evening edition, with more of a focus on major news headlines; however, the program utilizes separate anchors from the early broadcast for the weeknight editions.

From 1999 to 2011, the late-evening newscast was known as Noticiero Univision Ultima Hora, maintaining an in-depth, investigative focus anchored by Enrique Gratas.

[27] In December 2010, Noticias Univision president Isaac Lee announced plans to start an English language cable news channel aimed at American Hispanics;[28] after Univision Communications reached an agreement with The Walt Disney Company to partner in the development of the channel,[29] the two companies formally announced its launch on May 8, 2012.

After Donald Trump launched his candidacy for the Republican presidential nomination in June 2015, Noticias Univision lead anchor Jorge Ramos pursued an interview with Trump to discuss the comments he made in his declaratory campaign speech disparaging Mexican immigrants, accusing Mexico of sending criminals, rapists and drug importers to the United States (which led Univision Communications to terminate its contract to air the Miss USA and Miss Universe pageants, which were set to air on sister network UniMás through a five-year deal signed that February, and prohibit its employees from conducting company business at Trump-owned hotels or resorts; Trump subsequently filed a $500 million breach of contract lawsuit against Univision over the contract termination).

"[48] As he has gained visibility in the general journalistic community in recent years, Ramos has received criticism of his balancing of journalistic ethics and an advocacy approach in his reporting (such as his criticism of the lack of Latino moderators for the U.S. presidential debates in which he stated that those sanctioning the debates were "stuck in the 1950s", and his challenging of presidential candidates Barack Obama and Mitt Romney's immigration policies in a Univision-produced political forum in which Ramos served as a moderator), with Luis Silberwasser, president of rival network Telemundo (whose executive vice president of network news, Luis Carlos Velez, also made veiled criticisms that Univision was not promoting "fair, balanced and objective journalism"), citing a poll of Hispanic and Latino adults conducted in conjunction with sister network NBC and The Wall Street Journal that stated immigration, as while being important, was "not [a] defining issue, as other media outlets would lead you to believe" in the 2016 election season.

Ramos stated in regards to his approach to journalism, "Our position is clearly pro-Latino or pro-immigrant ... We are simply being the voice of those who don't have a voice";[49][50][51] in an October 2015 New Yorker interview, Ramos also noted that Latino Americans "have almost no political representation", specifically criticizing Republican candidates Marco Rubio and Ted Cruz for not "defend[ing] the undocumented.

"[3] A situation similar to that of the Dubuque incident involving Ramos occurred on October 24, 2015, as news crews belonging to Noticias Univision and Miami owned-and-operated station WLTV-DT – although the division and station were reportedly given media clearance to cover the event – was ordered to leave a campaign event held for Trump at the hotel on the Trump National Doral Miami complex (located near Univision's Doral studios) by an off-duty police officer who informed them that they were not allowed on the property.