The announcement was popular enough for Houseplant's United States website to crash due to increased traffic.

[2] In January 2023, Houseplant partnered with Airbnb, to offer a three-night stay at a weed-friendly house that included meeting Seth Rogen.

[3] Rogen looked at "hundreds" of cannabis strains before choosing three for the initial launch.

In addition, Houseplant also sells vinyl mixtapes that correspond to and are meant to be played under the effects of the initial three-strain line.

According to Nerdist, Rogen has not mentioned the source of the cannabis nor his professional relationship with the growers.