[1] Hovig Demirjian or Demirdjian was born on 3 January 1989 in Nicosia, Cyprus, and is of Armenian descent.

In 2009, Demirjian took part in the second season of The X Factor Greece broadcast on the Greek television station ANT1.

In the inaugural live show, he sang "How to Save a Life" from The Fray and in second week the Armenian-themed "Menos ektos" from Eleftheria Arvanitaki.

In the 11th live show, he performed two songs: the Greek-language "Pou Na Sai" from Antonis Remos and "Hello" from Lionel Richie.

[3] Following The X Factor Greece, Demirjian competed to represent Cyprus in the Eurovision Song Contest on two occasions; 2010 and 2015.