People Media operated dating sites BlackPeopleMeet.com and OurTime, which became part of Match Group's portfolio, and powered AOL Personals.

[9] In 2012, online dating application Tinder was founded within Hatch Labs, a startup incubator run by parent company IAC.

[10] The application allowed users to anonymously swipe to like or dislike other profiles based on their photos, common interests and a small bio.

"[21] In October 2019, Blatt filed a defamation lawsuit against Rad and Tinder founding member Rosette Pambakian seeking at least $50 million in damages.

The partnership incorporated new safety tools in Match Group's products, including emergency assistance, location tracking and photo verification.

[35] After the separation, four new members joined Match Group's board of directors: Stephen Baily, Melissa Brenner, Ryan Reynolds and Wendi Murdoch.

[36][37][38] In August 2020, amidst the COVID-19 pandemic, Match Group reported growing profit and revenue and surpassed 10 million subscribers across its portfolio.

[40][41] In February 2021, Match Group announced that it would be acquiring Korea-based social network company Hyperconnect for $1.73 billion in both cash and stock.

The FTC further alleged that Match offered false promises of guarantees, failed to provide support to customers who unsuccessfully disputed charges, and made it overly difficult for users to cancel their subscriptions.

Match Group disputed these claims, alleging that they were based upon cherry-picked evidence and that the FTC had misrepresented internal emails.