The League is a social and dating mobile application launched in 2015 and available in several cities all over the world on iOS and Android.

[4][5] Users connect their LinkedIn and Facebook profiles and then select their preferences for matches, with criteria including gender, age, height, distance, education, religion and ethnicity.

The League scans an applicant's Facebook and LinkedIn profiles to analyze alma maters, degrees, professions, industries, social influence, neighborhood and age.

[17] However, Bradford said people wanted to know about a person's race, and the ethnicity data is meant to help the site be more inclusive by being diverse.

"The ethnicity data helps us maintain a diverse and balanced community that reflects that of the city (in our case, the San Francisco Bay Area)," she says.