How is a 2007 book by Dov Seidman dealing with the topics of organizational behavior, leadership, and moral philosophy.

The book was created based on Seidman's training in law and moral philosophy, and what he learned at the organizational consulting firm he founded, LRN, Seidman developed the "shared values" recommendations of How at LRN, which for his company are humility, integrity, passion and truth.

[9][10] By November of that year the expanded version was at number 13 in the "Advice, How-To, and Miscellaneous" section of the New York Times Best Seller list.

[11] Seidman argues that the intention of leaders to have their organizations behave well is not enough, and that "blind obedience" to leaders and rules is much less effective in creating a successful organization than one where shared values are internalized and believed by staff who govern their own behavior.

[12] Seidman argues that technology has allowed individual behavior to affect the contemporary world much more than it has previously, for good or bad.