Perhaps the biggest threat to Varun's entrepreneurial dreams is Anu Aunty, the lead character who thwarts his every move.

After a number of alcohol-induced conversations with his friend from school and later co-founder of Alma Mater, Rohn Malhotra, Varun decides to follow his heart and do something that he wants to do.

The book chronicles how the two of them decided to start a merchandising company called Alma Mater that creates customised clothing and accessories for the alumni of schools and colleges across India.

The Times of India wrote a favourable review where they stated "The book is as light hearted as they come, written in a boyish (almost bordering on childish) style that could appeal to some or prove to be a turn off for others.

"[3] The Tribune also praised the work and wrote "The book is a two hundred and forty nine- page pep talk for all wannabe entrepreneurs; offering useful advice.