Now United (sometimes abbreviated as NU) is an American global pop group, formed in West Hollywood, Los Angeles County, USA, in 2017 by Idols creator Simon Fuller.

[2] The group currently has No Active members; others have either left to pursue solo careers after their contracts ended, or are inactive.

In mid-2016, Idols creator and Spice Girls manager Simon Fuller began searching for talent to fulfill his plan of creating a global pop group with members from all over the world.

The selection took place through social media as well as dance schools and music academies, using expert choreographers, vocal coaches, and songwriters.

The tour began in Moscow, making their first public appearance on television performing "Summer in the City" on the finale of the Russian version of The Voice Kids.

The group also participated in the Opening Ceremony of the 2019 Special Olympics World Summer Games in Abu Dhabi.

On September 21, Simon Fuller, the group's manager, announced the 16th member, Nour Ardakani from Lebanon.

On October 7, "Chained Up" was released, which had been in the works for some time, same as "Live This Moment", the song/music video features the group's boys, but with the addition of Heyoon.

This marked the debut of Joalin and Hina in singing, Diarra's return due to a contract still valid from the time she was in the group, and Melanie Thomas' first music video appearance.

"Lean On Me" was shot by choreographer Nicki Andersen and was set in Emirates Palace in Abu Dhabi, UAE.

On April 10, the single/music video for "Fiesta" was released, which was filmed in Mexico, in the hotel garden of Cancun where the members were stranded.

On July 15, the launch of the Camp Now United competition was announced, with 12 winners being selected for a trip to Abu Dhabi.

On October 3, the group performed "Wave Your Flag" at the 25th Globos de Ouro awards ceremony.

The group performed "All Day", "Future Me" and "Wave Your Flag" on an aired broadcast of Domingao com Huck on the 12th.

On December 30, their single "Jump" was released, featuring Alta B and R3HAB as producers, the music video was made in partnership with Verizon.

On March 11, the group launched the Wave Your Flag Tour at Porto Alegre, Brazil with two shows.

On March 16, the group flew to Any's hometown, São Paulo, Brazil to perform their tour for three days.

On March 28, the group left Brazil and traveled to Portugal to begin preparations for the tour's performances there.

On July 6, VEVO, in a post on its Instagram page summing up the Top 10 music videos of the year, reached number 6 on this list with the group's single "Jump".

On July 27, the group's logo changed across all their social media platforms, resulting in TikTok, Instagram, and Twitter as well.

On August 10, the single "Like Me" was released on the PRO MOTION website in a 5-minute version and a radio edit which is 3 minutes long.

On November 19, the Forever United Tour kicked off, with the group performing in São Paulo as the first stop.

During their time in Brazil, the group was invited to the TV Show The Noite com Danilo Gentili where, in addition to the "interview", they performed with the singles "All Night Long" and "Clockwork".

One of the major innovations on social media platforms, especially YouTube, was the completion of The Now United Show, which was published once a week for 5 years.

On February 9, a music video for "It's Gonna Be Alright" was released as a surprise on the group's YouTube channel.

On March 31, the music video for the single “Rodeo in Tokyo“ was released, shot in Portugal right after their Forever United Tour in November 2022.

Now United has been perceived as a response from North American music managers in reaction to the rising global popularity of K-pop.

In a more critical article, BBC music correspondent, Mark Savage stated that the group have not yet troubled the charts and do not have the impact that Fuller's other clients have had.

Fan interaction between the members and their fanbase has been seen as a factor behind their success, with the content being produced and released on a daily basis.

Now United is the official dance partner of Rexona Brazil, they have filmed several commercials for the brand and have released limited edition products.