Howard Hitchcock CMG OBE (31 March 1866 – 22 August 1932)[2] was mayor of the City of Geelong in Victoria, Australia from 1917 to 1922, and a member of the Victorian Legislative Council for South Western Province from 1925 until 1931.

After five years he became a junior partner in the company, and on 16 April 1890 he married Charlotte Louisa Turnbull, née Royce.

[5] Hitchcock was a leading proponent in the development of the Great Ocean Road on the south-west coast of Victoria.

[6] In 1918, the Great Ocean Road Trust was formed as a private company, under the helm of president Hitchcock.

[5][7] Hitchcock died of heart disease on 22 August 1932, before the road was completed in November 1932, and was buried in Geelong Eastern Cemetery after a service at the Yarra Street Wesleyan Church.