Hoyland Fox

Hoyland Fox is an umbrella frame manufacturer founded and formerly based in Sheffield, UK.

The "Flexus" frame is built up of solid ribs with flat spring stretchers coupled in pairs and in such a manner that all the stretchers were under tension when the frame was in any position except when fully closed.

Samuel Fox became the largest umbrella frame manufacturer in the world around the turn of last century.

In late 1987, Readicut International bought William Hoyland and Co. Ltd from local owners.

The Activa Group acquired Hoyland Fox Ltd in 2008 and transferred the brand name, patents, technology, tools and machinery to its China factory ending 166 years of Sheffield tradition.